How do various pricing approaches influence customers? The paragraphs that follow show some options to consider, based on your overall strategy, cost analysis, pricing strategy, and pricing method. 1. LOSS LEADERS Sometimes companies offer certain me...

Placement is the process of choosing the right distribution system for delivering products and services to target markets. A critical element of the marketing mix, placement decisions impact brand presence and market share alike. How you get your pro...

Youve decided there is a market for your products. Youve researched that market and chosen the segments you intend to target. Before finalizing your marketing plan, youll need to decide how to position your brand, products, or services. Positioning ...

Marketing research is the process of gathering and evaluating information that sheds light on market opportunities and provides data for assessing marketing strategy. Research can reveal everything from consumer attitudes and competitive intelligence...

Finding the Right Domain Name for Your Site. Selecting or changing a domain name (sometimes called a URL for uniform resource locator) is a critical marketing decision. The problem is more than just a simple search for availability on NetworkS...

Renaming your site: Pros and cons Its always a challenge to handle renaming a site that doesnt have a great URL. The upside, new traffic from word of mouth and advertising, must offset the downside to be worth it. You face the fol...

Competitive intelligence (CI) is the action of defining, gathering,analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic ...

Selling and buying online has turn to be the order of this 21st century and in a more competitive form. That is why whom so ever wants to start an online business must be properly and adequately informed on the pros and cons in online business.Ca...

I can already sense you rolling your eyes. If you assume you know everything, you know nothing. Dont skip this article, it might be the answer to the questions you have been asking all this while. Ask 10 people to name an iconic brand and wi...

As a consumer, you know that prices can fluctuate dramatically from one day to the next. Sale price changes can reflect inventory loads, competitor actions, and market fluctuations. The key is to determine the right price for your particular mark...

Social networking sites such as Facebook, Instagram, LinkedIn, Twitter, and Foursquare allow people and organizations to connect and interact with friends, colleagues, and fans. These sites provide rich opportunities for you to keep your customers co...

5 PROFITABLE ECOMMERCE BUSINESS IDEAS IN 2019 Have you been considering starting an online business but do not know how to and what to sell?, then this is a must read for you. These five unopposed profitable business ideas has th...

All marketing programs need to follow the same marketing process, but the similarities between big business and small business marketing stop there. Budgets, staffing, creative approaches, and communication techniques vary hugely between an internati...

We are excited to announce the completion of a major upgrade we have implemented on StoreMantis. We have completely overhauled the mobile website feature on our platform. This new upgrade will give your shoppers a fantastic user experience when they ...

Social media marketing carries many benefits. One of the most important is that you dont have to front any cash for most social media services. Of course, theres a downside: Most services require a significant time investment to initiate and main...

If you are dabbling in social media to help market your business, you may have heard the expression content marketing, which is the practice of using blog posts, podcasts, videos, and images to promote your product or service. For example, if you...

We wish to announce a slight review we have made to our StoreMantis pricing. Our prices have remained the same for over 5 years. However, we have needed to change our pricing due to the increased costs of running our service. Our new pricing ca...