can already sense you rolling your eyes. If you assume you know
everything, you know nothing.
Dont skip this article, it might be
the answer to the questions you have been asking all this while.
Ask 10 people to name an iconic brand and within the first 10 answers you will no doubt hear Gucci, Nestle, Cocacola, Versace, and LouisVuitton. They are all correct fabulous brands each one. Ask these same people why these products come to mind as a brand and they most likely will say some version of, Because the name of the product has culturally taken the place of the object. When you need quality fashion accessories, you reach for Gucci. When the family thinks of beverages, Mom remembers Nestle products etc.
Brand in our day and age has become something much more quantifiable. It has to do with market share and lineal feet in retail.
The best thing about the strategy for building a brand is that it comes up on the competitor so fast as if from nowhere. Its indefensible. Its truly the David and Goliath marketing model. The best part is that you can do it over and over and over again and the principles always work, every time.
Any smart entrepreneur comes to the table with two things: (1) an innovative idea, service, or product; (2) a business plan with an exit strategy. A powerful exit strategy has to do with brand as i define it that is, market share plus lineal retail space.
golden chalice of any new product is getting retail space in the
places consumers visit weekly. The key question is: How do I get
on the shelves?
This seems like a catch-22 for most business. How do I get space without a huge advertising budget? If I get space, then its guaranteed sale merchandise. That means if it doesnt sell, you have to take it back. Who is the buyer? How do I get a meeting? Where am I going to get the money for a huge advertising campaign with no sales? What if the big company likes my idea so much it rips me off?
These questions can seem so daunting it makes most people stop before they start.
kindly watch this video to know more about branding and why your business need it.
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