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23 Jul 2019

HOW TO START YOUR ONLINE BUSINESS


Selling and buying online has turn to be the order of this 21st century and in a more competitive form. That is why whom so ever wants to start an online business must be properly and adequately informed on the pros and cons in online business.Carefully read through this simplified tips before you proceed with your plans.

1. Establish your ecommerce strategy

To start an online business, you need to work out what your strategy is and stick to it. This includes your sales channels, are you online only (just selling via the website) or do you also have a physical store?

You'll also need to decide on the product range you're going to stock. Are you a specialist in one thing or do you sell a wide range of goods?

2. Think 'cross-device', not 'mobile'

Consumers don't think of browsing the internet on their mobile as being any different to using their tablet, desktop or laptop. Ensure that your store will be reachable and accessible by tom and harry.

Make sure you're providing the right customer experience across every platform of your business.

3. Choose the right ecommerce software

There are so many different website options you can choose from - it's important to pick the right one for your business. Make sure you know how you will accept payments online.

Most businesses are best off starting with a simple off-the-shelf online store builders like Storemantis. These powerful ecommerce system will do everything you need quickly and easily, so you can focus on your marketing.

4. Take pride in online customer service

The common factor of all the successful businesses proved by online business experts is that they are committed to providing their customers with great service.

That doesn't just mean having nice people on the phone, it's about putting the needs of the customer first in everything your business does- from the products, to the website, to the delivery.

5. Create a great delivery experience

If you get your delivery strategy right, you'll increase the conversion rate on your website and encourage repeat purchases. Your delivery strategy covers everything from the price you charge and the services you offer, through to what arrives in the parcel and how the packaging looks.

It's really important to invest some money and thought in getting this right for your customers.

6. Encourage both the first online purchase and the repeat purchase

To be successful, you want to take people from not knowing about you to:

  • visiting your ecommerce website

  • enquirer

  • ordering for the first time

  • buying again and again

Many ecommerce businesses only focus on the first order and forget all about getting the second order - which is crazy because it's easier. This is a silent business destroyer, avoid it at all cost.

7. Build a trusted online brand

Today's online shoppers are pretty savvy. Just as you wouldn't buy food out of a run-down, dirty old van, an online shopper won't buy from a website they don't trust. You need to work hard to build the trust of your customers - it's hard to gain, but easy to lose.

Trust needs to be built into every interaction the customer has with your business. Include customer testimonials and reviews on your site, deliver on your promises and make sure all the information on the site is accurate.

8. Keep optimizingyour online shopping experience

There is nothing you ever do in your business that will be finished; in some ways everything is permanently in test mode. So you have to have a policy of constant optimization, find the area that is working the least well, and make it better.

Once that's done, find the next area you need to focus on - and repeat.

Kindly watch the video below for more online business idea.

With these proven tips, you are set to start an onlinebusiness, Good luck!